ABOUT ME

I am experienced, passionate and innovative marketing professional with a Master’s degree in Marketing and over 7 years of experience in B2B across industries such as mechanical engineering and life sciences. Originally from Croatia, I have spent the last four years in Switzerland, expanding my professional horizons in an international environment. I am fluent in English and continue to improve my German through dedicated courses.

Throughout my career, I have honed my skills in developing and executing omnichannel marketing strategies that drive content creation, social media engagement, and advocacy efforts to support lead generation and business growth. I lead campaigns that deliver innovative digital marketing solutions, focusing on webinars, online advertising, SEO/SEM, and content marketing to enhance brand awareness and drive customer engagement.

My academic foundation in marketing, combined with practical experience, has equipped me with the ability to navigate the complexities of today’s digital landscape. I specialize in utilizing data-driven insights to continuously optimize marketing efforts and ensure alignment with sales and business objectives. I thrive in environments that encourage collaboration and innovation, always striving to implement agile methodologies that promote efficiency and measurable success.

What truly motivates me is the opportunity to create impactful digital experiences that resonate with target audiences and contribute to the broader success of an organization. I am passionate about staying ahead of marketing trends, continually learning new technologies, and pushing the boundaries of what digital marketing can achieve. I believe in fostering a culture of continuous improvement, not only for my own professional development but also to support the growth and success of the teams and organizations I work with.

Whether working on a large-scale digital campaign or crafting targeted content strategies, I approach every project with dedication and a drive to exceed expectations. My experience working in different countries and industries has given me a global perspective, helping me adapt and thrive in dynamic environments.​​​