I'm Ivona Begic Mandic
B2B MARKETING PROFESSIONAL | OMNICHANNEL MARKETING STRATEGIST | LEAD GENERATION EXPERT
A marketing strategist with a love for B2B omnichannel strategies, planning webinars, data-driven growth, and all things digital. With 7+ years of experience in industries like life sciences and mechanical engineering, I specialise in turning complex ideas into compelling campaigns that drive results.
Proven Expertise and Skills
OMNICHANNEL MARKETING STRATEGIES
Proven track record in driving business growth through targeted B2B marketing initiatives. Developed and successfully implemented omnichannel strategies, contributing to a 33.4% increase in total sales revenue.
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SEO AND CONTENT STRATEGY
Achieved a 29.9% increase in organic traffic across multiple search engines in 6 months by implementing SEO strategies, developing targeted high-quality content, and executing strategic campaigns to drive traffic.
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EMAIL MARKETING
Implemented targeted email campaigns that significantly improved engagement and conversions. Successfully reduced bounce rate by 84.8% through segmented and optimized mass-mailing efforts, contributing to higher lead quality and overall campaign success.
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EVENT MARKETING
Successfully organized and promoted over 20 trade shows and webinars. Generated 135 registrations for a single webinar through strategic event marketing, achieving a webinar participation rate as high as 43%.
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LEAD GENERATION STRATEGY
Expanded the lead pipeline by 219%, significantly improving the volume and quality of inbound leads, creating a more efficient sales funnel.
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GO-TO MARKET STRATEGY
Successfully increased brand awareness and market penetration, establishing Emil Frey Select as a recognized brand in Croatia. The strategy and web presence contributed to higher engagement and customer interest in the brand.
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Driving Growth Through Innovative Marketing Strategies
My expertise spans leading impactful digital campaigns and orchestrating international events, where I excel at transforming complex concepts into compelling content. From planning webinars that attract hundreds of B2B leads to crafting resonant messaging across diverse platforms, I bring a blend of structure, creativity, and enthusiasm to every project.
I focus on driving growth through data-driven marketing strategies and effective content development. My skills encompass email marketing, social media management, SEO, and the management of agency relationships, ensuring that all elements of the marketing strategy align seamlessly.
I welcome opportunities for collaboration and invite connections to discover how we can work together.​
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TOBIAS SCHAAD
rqmicro AG, COO/CFO
“I had the pleasure of working with Ivona, an exceptional marketing professional who combines strategic thinking with hands-on execution. She has a proven ability to lead campaign production processes from concept to completion, ensuring high-quality results while meeting business objectives. Her strong communication skills allow her to effectively manage agencies and key stakeholders, keeping projects on track and fostering productive collaborations. Beyond her project management expertise, Ivona is highly skilled at developing creative marketing strategies that align with broader business goals and customer needs. She brings a data-driven mindset to her work, optimizing lead generation and engagement across multiple channels. Her ability to provide clear direction, motivate teams, and create a collaborative environment makes her an invaluable asset to any organization."
CHRISTOPHE GUTKNECHT
rqmicro AG, Senior Sales Manager
“I've enjoyed working with Ivona over the past few years. Our sales and marketing teams have worked very closely together. Ivona has some of the best marketing skills needed to help organizations stand out in an increasingly noisy environment. I found her to be hard-working, bright and a good communicator with a kind and positive personality. I'm delighted to have worked with her and have no hesitation in recommending her to potential employers."
SILVANA GLOOR
rqmicro AG, Application Specialist
“I experienced Ivona as a dedicated employee who is always going the extra mile to achieve the best results possible. She is highly organized and structured which makes it a pleasure to work on projects together with her. On top of that, she has superb social skills and each interaction with her is a joy – needless to say that every team would be lucky to have her on board!"